Click, click, click. 

The sound of a slow, dreaded, unproductive tap of the keyboard where energy is running on fumes, innovation feels stifled, deadlines are approaching, and you still have to magically serve up dinner.

“Ugh, I’ll do it tomorrow”, you think. You saunter away from the computer feeling defeated, again wondering, “How does she do it?”

You know, that female entrepreneur you have a love-hate relationship with following. She somehow makes running an online business look like a cake walk. Meanwhile, you’re half a bar of dark chocolate and a glass of wine (or two) deep still trying to wrap your brain around how to share what exactly it is that you have to offer. 

Ohh, the joy and freedom of working for yourself, right?

copywriting

words.
copy.

brand messaging & 

STOP RIGHT THERE, FRIEND.

You might work for yourself, but you’re certainly not in this alone. You may find yourself in a crowded sea of talented creatives, but there’s still something that sets you apart. Something that motivated you to open for business and fire up this whole shindig in the first place. 

Together, we’re going to uncover exactly what that is and share it with all the right people. We’ll take your website from a snooze-fest (no offense, all love) and into a series of mic-drop moments. Because that’s what happens when you mingle all the right words, with a whole lot of heart, and put pure focus on your prospect. 

The best writing is ruthlessly empathetic to your reader; never self-indulgent. Not to mention, pretty photos, killer web design, and the most unique of logos, as incredible as they are, don’t exactly move people to action. 

You know what does? 

Enter: a copywriter. (Waves) Oh hey, hi - yours truly; reporting for duty!

Back-up...what’s copywriting? Here’s the kvh. definition:

Basically, copy is the art and science of strategically delivering words to get people to take action. It’s what makes you feel like marketers are reading your mind or writing just to you. 

In theory, they are. That’s the jackpot!

Copy is what gets people pulling out their wallets or coughing up their email addresses before you’ve even gotten to the fine print. 

It works because you’re providing compelling value, with both emotional and rational appeal, and here’s the big idea: a real-solution to your reader’s problems. 

It’s a TOTAL win, win.

That’s good business and this is what’s possible for yours, too.  

Whaddya say you hand over the reigns, close up early for the day, kick-back and (fully) enjoy that glass of vino. It’s time you get back to doing what it is you do best and love most. 

I’ll take it from here. Deal?

the art of writing marketing, advertising, &/or promotional materials in a way that connects (human to human), converts (causes an action to take place), and kills the notion of “sleazy sales(wo)man”.

at your service

copywriting -