copywriting

words.
copy.
compelling content.

& content strategy

Back-up...what’s copywriting? Well, here’s the kvh. definition:

Basically, copy is the art and science of strategically delivering words to get people to take action. It’s what makes you feel like marketers are reading your mind or writing just to you. 

In theory, they are. That’s the jackpot!

Copy is what gets people pulling out their wallets or coughing up their email addresses before you’ve even gotten to the fine print. 

It works because you’re providing compelling value, with both emotional and rational appeal, and here’s the big idea: a real-solution to your reader’s problems. 

It’s a TOTAL win, win.

That’s good business and this is what’s possible for yours, too.  

The best writing is ruthlessly empathetic to your reader; never self-indulgent. Not to mention, pretty photos, killer web design, and the most unique of logos, as incredible as they are, don’t exactly move people to action. 

You know what does? 

Enter: a copywriter. (Waves) Oh hey, hi - yours truly; reporting for duty!

So, whaddya say you hand over the reigns, close up early for the day, kick-back and maybe even sip a bit of rosé. It’s time you get back to doing what it is you do best and love most. 

I’ll take it from here. Deal?

the art of writing marketing, advertising, &/or promotional materials in a way that connects (human to human), converts (causes an action to take place), and kills the notion of “sleazy sales(wo)man”.

at your service

copywriting -