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Consider this your go-to resource for all things copywriting, marketing, branding, business, & a little bit of life behind the screens for good measure! Browse individual categories, or hey, read it all! Leave a comment, too - I’d love to hear from you! x

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ALL ABOUT BENEFITS: THE POWERFUL SHIFT THAT WILL ELEVATE YOUR COPY

One of the simplest and most game-changing things you can do for your copywriting is to change your focus from the features of your product or service to the benefits of it. (...)

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Filed in: content strategy & marketing

Part 2 of Creating a Client Experience mini-series is in! If you need to catch up on Part 1, which covers pricing your services, head over to it right here. [Note: This series is best for online, service-based entrepreneurs.] So you’ve gone live with a website you love, you received a new client inquiry (go […]

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Filed in: content strategy & marketing

Should you or shouldn’t you list your prices on your website? Lately, I’ve gotten a lot of questions from clients and other creatives about creating systems, automations, and whether or not to include things like pricing on their websites. So today, I’m going to share everything I know about it thus far! When working through […]

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Filed in: content strategy & marketing

I’m well on my way to converting all of my stationary and accessories to products thoughtfully curated by Stil Classics. From my pens and binder clips to my wallet and pen case, it’s all made by the Canadian-based company, STIL. Founder, Marissa Christina, is meticulous about what she selects, how she creates it, and the attention […]

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Filed in: content strategy & marketing

While wrapping up a client’s website install & customization project this month, he’d asked for a video tutorial on a few things. A sensible request, right? Well, in the past, it’s always felt like more of a headache to try and download some software, record the video with so-so quality, save the content to my […]

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Filed in: content strategy & marketing

This week I’m shedding light on start-up solutions for your small business. These 4 tools have made a big difference in my business, and I’m willing to bet they’ll do the same for you. I credit them for keeping things running swift & smooth ’round the HQ. Dare I say it, I wouldn’t have a […]

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Filed in: content strategy & marketing

I was recently talking to a friend about growing and sharing her health + wellness business through email marketing, and it spawned the idea to go ahead and write a full post on the topic! Mainly to help define what it is, why you need to build a list, and how to make this whole […]

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Filed in: content strategy & marketing

I get it – it’s easy to think you need every course, new system, or tool on the market. Most are strategically created with the creative, online business owner in mind, so it can feel “So perfect!” for you. But how do you know whether you should actually buy in or not (and keep your […]

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Filed in: content strategy & marketing

Email marketing, let alone just standard emailing, is one of the most frequently used and effective communication channels in the world. If you don’t believe me, just check the stats. So unless you’re insanely good at resisting every offer, freebie, and download that comes your way, I’m willing to bet you have an inbox full […]

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