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ALL ABOUT BENEFITS: THE POWERFUL SHIFT THAT WILL ELEVATE YOUR COPY

One of the simplest and most game-changing things you can do for your copywriting is to change your focus from the features of your product or service to the benefits of it. (...)

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Filed in: content strategy & marketing

When I tell people I’m a copywriter, I can often see the word go right up and over their heads. I can sense that their ears turn off and everything that comes out of my mouth next is completely lost in translation. Kind of like when you hear something in fast forward and it sounds […]

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Filed in: content strategy & marketing

This past week while traveling to Austin, I managed to read all of Donald Miller’s latest book, Building a StoryBrand, in about two sittings. I’ve been a huoooge fan of his podcast for some time and couldn’t wait to get my hands on the book – hoping it would live up to the great content […]

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Filed in: content strategy & marketing

This week I’m shedding light on start-up solutions for your small business. These 4 tools have made a big difference in my business, and I’m willing to bet they’ll do the same for you. I credit them for keeping things running swift & smooth ’round the HQ. Dare I say it, I wouldn’t have a […]

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Filed in: content strategy & marketing

Imagine for a second what it would actually be like to be carried “wherever the wind blows”. …Are you imagining?… If you’re the über carefree, spontaneous type, you may love it. Free travel! New adventures! One with nature! If you’re the planner, type-A, more controlling type, you may just think that’s a stupid, unrealistic cliché. Whichever side of […]

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Filed in: content strategy & marketing

I’ve recently had a few people ask me about my writing process and I’m feeling in the holiday spirit, so here it is for you to swipe! In addition to my writing process, I also wanted to show you some of my favorite writing, editing, and (free!) content creation tools for improving your own content. Because it can […]

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Filed in: content strategy & marketing

One of the simplest and most game-changing things you can do for your copywriting is to change your focus from the features of your product or service to the benefits of it. Now, I’m not arguing entirely for one over the other, as they both play a very important role. However, if you want to […]

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Filed in: content strategy & marketing

Originally Published on Grit & Virtue Allow me to give you a word about words: whether we think them, say them or write them—they create our reality. Even our brands and businesses are made up of them. They live in the exchanges between the hearts & hands of owner to customer. They’re our way of […]

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Filed in: content strategy & marketing

So, you &/or your team have been working on your website, and it’s finally dawned on you – “We need new/updated bios! STAT.” Or maybe you just landed a guest post or collaboration opportunity and you’ve been asked to submit your bio. Ut oh, you think. You sit down to write it and well… you’ve […]

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