THE INDEX

Consider this your go-to resource for all things copywriting, marketing, branding, business, & a little bit of life behind the screens for good measure! Browse individual categories, or hey, read it all! Leave a comment, too - I’d love to hear from you! x

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ALL ABOUT BENEFITS: THE POWERFUL SHIFT THAT WILL ELEVATE YOUR COPY

One of the simplest and most game-changing things you can do for your copywriting is to change your focus from the features of your product or service to the benefits of it. (...)

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Filed in: content strategy & marketing

I’ve never wanted to lead with talking about social media in my business, despite the fact that social media management is one of the services I offer – and the bulk of my day job. Reason being is that a great social media strategy can’t fix a bad or poorly communicated business. I’ve always felt […]

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Filed in: content strategy & marketing

I was recently talking to a friend about growing and sharing her health + wellness business through email marketing, and it spawned the idea to go ahead and write a full post on the topic! Mainly to help define what it is, why you need to build a list, and how to make this whole […]

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Filed in: content strategy & marketing

I’ve recently had a few people ask me about my writing process and I’m feeling in the holiday spirit, so here it is for you to swipe! In addition to my writing process, I also wanted to show you some of my favorite writing, editing, and (free!) content creation tools for improving your own content. Because it can […]

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Filed in: content strategy & marketing

Let’s say you went on a blogging hiatus, took a sabbatical, chose to travel the world, or just got down-right burnt out and overwhelmed with the blogging craze. Hey, totally fair. For starters, be proud of those decisions, whatever they were. Some part of you listened to a voice that was speaking to you about other […]

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Filed in: content strategy & marketing

At some point or another, it happens to us all. Managing social media becomes this time-sucking beast of your business that you didn’t see coming. One day you wake up and find yourself running two websites, multiple blogs, 3 Instagram accounts, 2 Facebook pages, and a whole slew of other log-ins/accounts you can’t even begin […]

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Filed in: content strategy & marketing

Many of the tools, resources, programs, and apps we have available today – Instagram, Pinterest, Periscope, Tumblr, Twitter, etc., are black holes of content  (as much as I love them!). They can suck the life out of us as much as they can inspire us; they leave us feeling connected and invigorated, or wishing we […]

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