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Consider this your go-to resource for all things copywriting, marketing, branding, business, & a little bit of life behind the screens for good measure! Browse individual categories, or hey, read it all! Leave a comment, too - I’d love to hear from you! x

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ALL ABOUT BENEFITS: THE POWERFUL SHIFT THAT WILL ELEVATE YOUR COPY

One of the simplest and most game-changing things you can do for your copywriting is to change your focus from the features of your product or service to the benefits of it. (...)

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Filed in: content strategy & marketing

Imagine for a second what it would actually be like to be carried “wherever the wind blows”. …Are you imagining?… If you’re the über carefree, spontaneous type, you may love it. Free travel! New adventures! One with nature! If you’re the planner, type-A, more controlling type, you may just think that’s a stupid, unrealistic cliché. Whichever side of […]

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Filed in: content strategy & marketing

You know by now how much I believe in the power of words and telling a powerful brand story. I also believe what Paul Rand said about how, “Design is the silent ambassador of your brand.” Meaning, the right design theme will speak volumes for your business. So today I’m going over one of my […]

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Filed in: content strategy & marketing

A lot of creatives think a custom website is necessary (and sometimes it is!) but more often than not, the right WordPress theme can work wonders for your website without the hefty price tag. So today I’m going over key considerations when choosing a theme, as well sharing some kvh. favorites that I’ve come across […]

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Filed in: content strategy & marketing

Personally, I’m a visual learner when it comes to pretty much everything. And considering it’s 2017, most consumers are visual buyers. Meaning, it’s not enough to just tell people what you have to offer or even to give them your elevator speech in passing. You have to show them. You have to bring your business […]

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