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Consider this your go-to resource for all things copywriting, marketing, branding, business, & a little bit of life behind the screens for good measure! Browse individual categories, or hey, read it all! Leave a comment, too - I’d love to hear from you! x

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ALL ABOUT BENEFITS: THE POWERFUL SHIFT THAT WILL ELEVATE YOUR COPY

One of the simplest and most game-changing things you can do for your copywriting is to change your focus from the features of your product or service to the benefits of it. (...)

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Filed in: content strategy & marketing

I’ve recently had a few people ask me about my writing process and I’m feeling in the holiday spirit, so here it is for you to swipe! In addition to my writing process, I also wanted to show you some of my favorite writing, editing, and (free!) content creation tools for improving your own content. Because it can […]

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Filed in: content strategy & marketing

I get it – it’s easy to think you need every course, new system, or tool on the market. Most are strategically created with the creative, online business owner in mind, so it can feel “So perfect!” for you. But how do you know whether you should actually buy in or not (and keep your […]

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Filed in: content strategy & marketing

One of the simplest and most game-changing things you can do for your copywriting is to change your focus from the features of your product or service to the benefits of it. Now, I’m not arguing entirely for one over the other, as they both play a very important role. However, if you want to […]

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Filed in: content strategy & marketing

Let’s say you went on a blogging hiatus, took a sabbatical, chose to travel the world, or just got down-right burnt out and overwhelmed with the blogging craze. Hey, totally fair. For starters, be proud of those decisions, whatever they were. Some part of you listened to a voice that was speaking to you about other […]

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Filed in: content strategy & marketing

You know by now how much I believe in the power of words and telling a powerful brand story. I also believe what Paul Rand said about how, “Design is the silent ambassador of your brand.” Meaning, the right design theme will speak volumes for your business. So today I’m going over one of my […]

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Filed in: content strategy & marketing

At some point or another, it happens to us all. Managing social media becomes this time-sucking beast of your business that you didn’t see coming. One day you wake up and find yourself running two websites, multiple blogs, 3 Instagram accounts, 2 Facebook pages, and a whole slew of other log-ins/accounts you can’t even begin […]

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Filed in: content strategy & marketing

A lot of creatives think a custom website is necessary (and sometimes it is!) but more often than not, the right WordPress theme can work wonders for your website without the hefty price tag. So today I’m going over key considerations when choosing a theme, as well sharing some kvh. favorites that I’ve come across […]

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Filed in: content strategy & marketing

Today is the day – kvh. creative is LIVE! After about a month or so of dreaming, brainstorming, strategizing, future planning, customizing, designing, writing, and finally…LAUNCHING. As many of you already know, kvh. creative has been such a work in progress, a labor of love, and the ultimate DIY project for about the last year or […]

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Filed in: content strategy & marketing

Originally Published on Grit & Virtue Allow me to give you a word about words: whether we think them, say them or write them—they create our reality. Even our brands and businesses are made up of them. They live in the exchanges between the hearts & hands of owner to customer. They’re our way of […]

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Filed in: content strategy & marketing

Many of the tools, resources, programs, and apps we have available today – Instagram, Pinterest, Periscope, Tumblr, Twitter, etc., are black holes of content  (as much as I love them!). They can suck the life out of us as much as they can inspire us; they leave us feeling connected and invigorated, or wishing we […]

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