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Consider this your go-to resource for all things copywriting, marketing, branding, business, & a little bit of life behind the screens for good measure! Browse individual categories, or hey, read it all! Leave a comment, too - I’d love to hear from you! x

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ALL ABOUT BENEFITS: THE POWERFUL SHIFT THAT WILL ELEVATE YOUR COPY

One of the simplest and most game-changing things you can do for your copywriting is to change your focus from the features of your product or service to the benefits of it. (...)

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Filed in: content strategy & marketing

When I tell people I’m a copywriter, I can often see the word go right up and over their heads. I can sense that their ears turn off and everything that comes out of my mouth next is completely lost in translation. Kind of like when you hear something in fast forward and it sounds […]

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Filed in: content strategy & marketing

I’ve never wanted to lead with talking about social media in my business, despite the fact that social media management is one of the services I offer – and the bulk of my day job. Reason being is that a great social media strategy can’t fix a bad or poorly communicated business. I’ve always felt […]

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Filed in: content strategy & marketing

I’m well on my way to converting all of my stationary and accessories to products thoughtfully curated by Stil Classics. From my pens and binder clips to my wallet and pen case, it’s all made by the Canadian-based company, STIL. Founder, Marissa Christina, is meticulous about what she selects, how she creates it, and the attention […]

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Filed in: content strategy & marketing

This past week while traveling to Austin, I managed to read all of Donald Miller’s latest book, Building a StoryBrand, in about two sittings. I’ve been a huoooge fan of his podcast for some time and couldn’t wait to get my hands on the book – hoping it would live up to the great content […]

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Filed in: content strategy & marketing

While wrapping up a client’s website install & customization project this month, he’d asked for a video tutorial on a few things. A sensible request, right? Well, in the past, it’s always felt like more of a headache to try and download some software, record the video with so-so quality, save the content to my […]

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Filed in: content strategy & marketing

This week I’m shedding light on start-up solutions for your small business. These 4 tools have made a big difference in my business, and I’m willing to bet they’ll do the same for you. I credit them for keeping things running swift & smooth ’round the HQ. Dare I say it, I wouldn’t have a […]

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Filed in: content strategy & marketing

I was recently talking to a friend about growing and sharing her health + wellness business through email marketing, and it spawned the idea to go ahead and write a full post on the topic! Mainly to help define what it is, why you need to build a list, and how to make this whole […]

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Filed in: content strategy & marketing

Imagine for a second what it would actually be like to be carried “wherever the wind blows”. …Are you imagining?… If you’re the über carefree, spontaneous type, you may love it. Free travel! New adventures! One with nature! If you’re the planner, type-A, more controlling type, you may just think that’s a stupid, unrealistic cliché. Whichever side of […]

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Filed in: content strategy & marketing

One tool that I’m already thankful for having in my possession is the 2018 Powersheets created by Lara Casey and the Cultivate What Matters team. I’ve always been a big fan of goal-setting, but in recent years, I’ve struggled to really (a) cement what exactly my goals are  – as I end up feeling distracted by […]

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Filed in: content strategy & marketing

I’ve recently had a few people ask me about my writing process and I’m feeling in the holiday spirit, so here it is for you to swipe! In addition to my writing process, I also wanted to show you some of my favorite writing, editing, and (free!) content creation tools for improving your own content. Because it can […]

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